Snapchat, the popular photo sharing platform, has rolled out its Snapchat+ subscription service in India, offering users access to exclusive features and priority support from the Snapchat team. Priced at just ₹49 per month, the subscription aims to enhance the Snapchat experience for Indian users.
Expansion to India
Initially launched in 10 countries, Snapchat+ now arrives in India, catering to the growing user base in the country. The subscription fee of ₹49 per month makes it an affordable option for Indian users compared to the $3.99 per month (approximately ₹317.81) cost in the US.
Revenue Growth Strategy
Snapchat’s move to introduce Snapchat+ in India aligns with its strategy to leverage the vast user base in the country to boost revenue. Recent reports indicate Snapchat’s substantial financial losses, prompting strategic shifts to drive growth. The introduction of Snapchat+ aims to enhance revenue streams while providing users with added value.
How to Access Snapchat+
To access Snapchat+, follow these simple steps:
- Open your Snapchat profile and tap the settings icon in the top right corner of the screen.
- Scroll down until you find Snapchat+.
- Tap on Snapchat+ to view available subscription plans.
- Choose your preferred plan and subscribe.
- Once subscribed, a menu will appear outlining the exclusive features offered by Snapchat+.
Exclusive Features of Snapchat+
Snapchat+ offers several exclusive features to subscribers, including:
Custom App Icons
Users can customize the Snapchat app icon on their iOS and Android home screens, personalizing their Snapchat experience.
Snapchat+ Badge
Subscribers receive a special ‘Star’ designation badge, indicating their premium subscriber status. This badge can be toggled on and off in the settings.
Rewatch Indicator
A new indicator highlights the number of users who have rewatched your stories, providing insights into story engagement without revealing specific viewer identities.
Best Friends Forever
Subscribers gain the ability to pin a friend to the top of their friends list, ensuring easy access to their favorite contacts.
Ghost Trails on Snap Map
This feature allows users to visualize the recent movements of friends who have opted to share their location, enhancing the interactive Snap Map experience.
Future Updates
While these are the initial features of Snapchat+, the platform promises additional updates in the coming weeks. Users can expect a continuous stream of enhancements to enrich their Snapchat experience.
Snapchat’s introduction of Snapchat+ in India signifies its commitment to offering tailored experiences to its diverse user base while exploring avenues for revenue growth and user engagement.
