Ather Energy, supported by Indian automotive giant Hero MotoCorp, has introduced its latest electric scooter, the Rizta, into the Indian market. This move marks the company’s foray into the family scooter segment, blending traditional scooter aesthetics with modern features. Let’s explore the key details of the Ather Rizta and its impact on the electric vehicle (EV) landscape in India.
Introduction of Ather Rizta
The unveiling of the Ather Rizta took place at Ather Energy’s Community Day 2024 event. Positioned as a family-friendly scooter, the Rizta inherits design elements from traditional scooters while integrating contemporary advancements.
Variants and Pricing
Ather Rizta is available in two models: Rizta S and Rizta Z, offered in three variants each – Rizta S, Rizta Z 2.9kWh, and Rizta Z 3.7kWh. The pricing for these variants is set at ₹1,09,999 (ex-showroom, Bengaluru) for Rizta S, ₹1,24,999 for Rizta Z 2.9kWh, and ₹1,44,999 for Rizta Z 3.7kWh.
Specifications and Features
Design and Comfort
The Ather Rizta boasts an all-new design aimed at delivering a more conventional scooter appearance. It features a spacious 900 mm seat, touted as the largest in its segment, providing enhanced comfort for riders and passengers. The scooter’s generous seating also translates to a substantial 34L storage capacity in the boot, supplemented by an optional frunk at the front offering an additional 22L of storage.
Battery and Range
Both the Ather Rizta S and Rizta Z 2.9kWh variants are equipped with a 2.9kWh battery pack, offering an IDC-certified range of 123 km. In contrast, the top-tier Rizta Z model comes with a more powerful 3.7kWh battery pack, providing an IDC range of 160 km. This range is a significant improvement over previous models, catering to longer commutes and city rides.
Performance and Technology
The Ather Rizta introduces two driving modes: SmartEco and Zip, catering to diverse riding preferences and optimizing energy efficiency. With a top speed of 80 km/h, the scooter balances performance and eco-friendly operation. The Rizta Z variant incorporates advanced features like reverse mode, magic twist, coasting regen, and SkidControl technology, enhancing traction and overall riding experience.
Ather Halo: Smart Helmet Innovation
In conjunction with the Ather Rizta launch, Ather Energy also introduced the Ather Halo smart helmet. This premium helmet integrates Harman Kardon speakers, enabling riders to enjoy music and manage calls seamlessly without using their smartphones. A unique feature for Ather scooter owners allows them to control music playback and call handling directly through the scooter.
The Ather Halo offers extended battery life lasting up to a week and supports wireless charging. Priced at ₹14,999 with an introductory offer of ₹12,999, the helmet combines safety, connectivity, and convenience for modern riders.
Conclusion
The entry of Ather Rizta into India’s family scooter segment signifies a strategic move by Ather Energy to cater to diverse consumer preferences and expand its EV portfolio. With competitive pricing, innovative features, and a focus on user experience, the Ather Rizta aims to carve a niche in the burgeoning electric scooter market, offering a compelling alternative to traditional petrol-powered scooters.
