Snap Inc., the parent company of Snapchat, has unveiled new creative tools under its “Sounds” feature – Sounds Recommendations for Lenses and Sounds Sync for Camera Roll – globally.
Augmented Reality Engagement
With over 250 million daily users engaging with augmented reality (AR) on Snapchat, the platform continues to innovate in creative expression. Since the launch of Sounds, videos incorporating music from Sounds on Snapchat have generated over 2.7 billion videos and amassed over 183 billion views.
Sounds Recommendations for Lenses
The “Sounds Recommendations for Lenses” tool enhances Snapchatters’ creative process by suggesting relevant sounds to complement their lenses. Users can seamlessly access a list of sounds to add to their snaps when applying a lens to a photo or video. Initially available in the US, this feature is now rolling out globally on both iOS and Android devices.
Sounds Sync for Camera Roll
Snapchat introduces “Sounds Sync for Camera Roll,” enabling users to create montage videos that synchronize to the beat of music tracks from the Sounds library. Users can select between four to 20 images or videos from their camera roll, and the feature automatically synchronizes them with the chosen music track. Currently available in the US on iOS, this feature will expand globally and reach Android users next month.
Enhancing Music Discovery and Sharing
Manny Adler, Head of Music Strategy at Snap, emphasizes that these new tools streamline the process of discovering and sharing music among Snapchatters. By integrating music seamlessly into the creative experience, Snapchat aims to foster deeper engagement and enable users to express themselves more dynamically.
Empowering Artists and Engaging Audiences
Snapchat’s evolving Sounds feature not only offers users a platform for creative expression but also presents an opportunity for artists to connect with a highly engaged audience. By driving users to explore full songs on streaming platforms, Snapchat contributes to the broader music ecosystem, facilitating discovery and engagement.
As Snapchat continues to enrich its platform with innovative features, the introduction of Sounds Recommendations for Lenses and Sounds Sync for Camera Roll underscores its commitment to enhancing user experience and fostering creativity in the digital realm.
